SEO optimized (SEO Friendly or SEO Optimization) is a standing question in the forums, WordPress fanpage.
However, you do not always get the correct answer, often people will recommend the massive, beautiful, best-selling themes or well-known good SEO themes have long been but no longer meet the Current SEO standards.
Top WordPress Standard SEO Theme 2018
Some factors to good theme for SEO in 2018:
- Standard SEO data structure: Schema structure
- Lightweight and Clean Code: Lightweight, neat and clean code.
- User Friendly Design: user friendly interface.
- Fast Loading Time: load speed is vital in SEO.
- Custom SEO features: Built-in powerful SEO features in the theme and compatible with popular SEO optimization plugins like Yoast SEO, AllinOne SEO.
- Responsive Ready & Mobile Friendly: Compatible with mobile devices is now mandatory in SEO.
- Mobile Optimization: Optimizing performance on mobile devices, this is the standard SEO that in 2018 theme developers will be most interested in mobile traffic since the mobile phone is increasing compared to the word. calculated.
It is difficult to evaluate the optimal themes for SEO best if based solely on the parameters of the developer. For a variety of reasons, some developers have met only a few of the above, as some of the themes have so many built-in features that sacrifice something like load speed or code capacity.
1. Reduce dependency on Visual Composer
Visual Composer is the world’s most popular and powerful page builder for many years. Thanks to this Page Builder plugin themes ThemeForest can boom sales by integrating countless demo interface into the theme to meet different types of different needs of customers.
However, Visual Composer is becoming more and more massive, heavy and buggy. The free integration to the theme under Developer license does not allow users to receive support from the author of plugins (WPBakery) should be almost groping on the problem.
Many Bestselling themes in ThemeForest have moved to Page Builder for their own development. As a result, the page builder, customizable interface is easier, the load speed is also increased significantly, the code is also lighter because the page builder is optimized for developers own theme.
Avada with Fusion Builder, X Theme with Cornerstone Builder or Flatsome with UX-Builder, The Ark with Fresh Builder …
Flatsome uses UX-Builder instead of Visual Composer
Most recently, two popular news and magazine themes, Newspaper by Tagdiv and Soledad. While Newspaper by Tagdiv has developed its own Tagdiv Composer, which supports Fully Live Editor and is fast, easy to use, Soledad has completely eliminated Page Builder by using Pencil Design by building a widget based on Widgets. – Full customization support on the Customizer.
It can be said, the type of Visual Composer though a lot of effort, but a wise decision of the WordPress theme developers. Not only lightweight code, standard SEO and fast speed, easy to use but also time-consuming to update constantly only to theme compatible with the new version of this massive Page Builder plugins!
In the year 2017, two names appear and make a lot of impressions on the WordPress theme market.
First of all, Astra of BrainstormForce. Newly launched in May 2017 but received very positive reviews from the WordPress experts and users. Astra is a theme developed with lightweight code – SEO standards and powerful customization, high compatibility with the Page Builder plugins.
And BrainstormForce has made a bold decision, removing the jQuery library and replacing it with JS Vanilla, which greatly improves the performance of Astra on mobile devices.
In addition to Astra, another impressive name in 2017 is OceanWP, the free theme that features the most “Premium” features on WordPress.org, not only that, but lightning speed and code also help OceanWP appear. in the most standard SEO theme!
3. Effects from Elementor
Elementor is a new Page Builder released in 2016, but quickly became the WordPress community rated as the # 1 Page Builder plugins in the world, surpassing Visual Composer and Beaver Builder.
Elementor is the best Page Builder plugins available. Extremely lightweight, extremely easy to use and able to support customizable & powerful interface design. In particular, it does not produce shortcodes like Visual Composer and has a nice design – more modern than Beaver Builder.
The emergence of Element Page Page Builder also makes the ‘ultra light’ theme brands GeneratePress, Genesis ChildThemes and Astra, OceanWP boom because of its excellent compatibility with Page Builder. The combination of these themes and Elementor allows users to have beautiful websites, complex interface and still keep the speed of super-fast load and standard SEO code.
4. Kill Google AMP before it kill your web
This is the same article in the famous article TheRegister, talk about the terrible problems that Google AMP cause for websites.
Google AMP causes many problems for websites
Google AMP causes many problems for websites
AMP, short for Accelerated Mobile Pages, is a technology powered by Google and Twitter that optimizes the speed of mobile Web sites by creating Google AMP Cache cache to speed up access to the web. mobile devices.
The spirit is so, but more and more users are experiencing problems with AMP, not only causing display errors – bad websites, but the most severe consequences are the statistics show that when using AMP, AMP also disables the golden features of websites such as subscribe form, contact form and buy button after making ‘optimized’ HTML / JS.
Moving the theme of WordPress built-in AMP plugins to accelerate on the mobile device explosion in the late 2016 to early 2017 also sink the implications of Google AMP.